Know When Silence is Golden

Silence is Golden-LRG

Tis better to be silent and be thought a fool than to speak and remove all doubt. – Abraham Lincoln

This was all I could think as I witnessed the stream of posts on Facebook this morning. Today has proven to be a difficult day for many brands. Sharing on social media is touchy, and there is a deep desire on behalf of brands to connect with the day’s trending topic. However, a day a national mourning is not the best time to attempt to capture that