Social Media: Your New Customer Service Hotline

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In today’s marketplace brands are spending an unprecedented amount of time and money engaging consumers to attract new customers and generate new business. Engagement has become a critical pillar in modern marketing. In our young age of digital communication, a lot has been done  to blur the lines between communications disciplines. Public relations, advertising, marketing, customer service, and sales are now each affected by the public’s growing use of social media to engage and talk about brands on their own terms.