Study on Digital advertising – More Screens are Better

Last month Google announced the results from a study they commissioned with Nielsen Media. The study, hosted at CBS’s Television City media lab and run by Nielsen, compared the retention of viewers when showed ads on a single platform versus being shown ads on multiple devices.Participants were asked to consume media on multiple devices, TVs, smartphones, tablets, and computers.  Participants served up ads for products across multiple devices had a far greater retention of the brand and the products displayed.Here are some of the results from Nielsen;

74% of participants could recall the brand featured in the advertisements shown on multiple screens compared to 50% only shown ads on a single device (a TV in this study).